Tea Journeys New Products Launch
Challenge: As the head of branding, spearheaded a comprehensive market research initiative to identify key trends and consumer preferences, leading to the successful development of a new packaging design that effectively captured the company’s values and mission.
Success: Demonstrated exceptional leadership and operational acumen in overseeing all printing operations in China, driving significant cost savings annually while ensuring the highest standards of quality and sustainability. Successfully managed the transition to biodegradable packaging, further enhancing the company’s commitment to environmental responsibility and creating a distinct competitive advantage in the market.
Tea Journeys Brand Management
Challenge: Spearheaded the development of a visually appealing and user-friendly Shopify website, comprising a diverse range of over 100 products. Conducted extensive research to ensure seamless navigation, compelling product descriptions and high-quality product photos to engage and convert visitors to customers.
Success: Contributed to a 150% increase in sales, by leveraging a comprehensive understanding of user behaviour and analytics to optimize the customer journey, improving product discoverability, and enhancing the overall shopping experience.
Establish the Brand Awareness
Challenge: Spearheaded a comprehensive rebranding project by collaborating with the team to devise a cohesive branding and identity strategy. Worked across multiple departments to develop and design new branding elements, website graphics, advertisements, and packaging to improve customer awareness and drive website traffic.
Success: Successfully revamped the entire theme of the BigCommerce e-commerce platform, resulting in a 150% increase in sales. Also, leveraged print magazines such as The Land, Mercury, and Gardening, as well as marketplaces like eBay, Catch, MyDeal, and Amazon.au to enhance brand recognition and drive customer acquisition.
Branding for Local Businesses and Schools
Challenge: Collaborated closely with clients to fully understand their brand identity and design requirements, and created visually compelling graphics that effectively captured and conveyed their unique essence.
Success: Developed a newsletter template with an easy-to-use guide, empowering clients to maintain a consistent and engaging brand image in all communications. Additionally, designed and developed a highly intuitive WordPress website, complete with a user guide, which enabled clients to easily manage and update their own content, further strengthening their brand and increasing customer engagement.
